How to Optimize Your Self Storage Facility’s Website

Image by SEOPlanter

If you begin to research how to optimize your self storage facility’s website, you will probably encounter the same acronym over and over: SEO.
Search Engine Optimization or SEO, is tool to optimize your site to all major search engines and get you a chance to be more visible on the internet. A good SEO on a site not only ensures visibility on the search engines but also gets a good number of visitors on the site, which helps get you great revenue.

The larger self storage operators have an SEO expert either as an employee or as a regular consultant. Many companies even outsource the duties to companies who are experts at optimizing or even full service web companies that will build a website from scratch utilizing their expertise in SEO to get the most search traffic for the sites that they build.

Of course, as a smaller operator, you may have neither the expertise to do your own SEO nor the cash to farm out the job to those that do know.  Luckily there are few easy ways to optimize your website without spending a lot of time or cash.

1. Keywords
Make sure that you know what the keywords are that you are expecting people to search for, and include them on your site.  You can easily identify what keywords your potential customers use to search by employing the Google Keyword Tool.  You can search for things like “Los Angeles Self Storage” and compare it to similar searches like “storage units in Los Angeles” to find out which terms are most popular.  Then you can include those specific terms in the text on your site so that people searching for them will be sent to you.

2. Photos & Videos
It’s also important to utilize photos & videos to their full potential.  This is not only because you want your site to show off your property (or properties) but also because having correctly tagged images will help improve your google search ranking.  The same holds true for videos.  It doesn’t take a lot of effort to take photos of your self storage facility at its best and add them to your site, with relevant titles and captions to help with search results as well as conversions.  In addition, customers want to see where they are storing their items.

3. Navigation
Search engines work by sending ‘robots’ to your site that try to figure out what your site is and who will be interested in it.  Having your keywords incorporated is an important part of this, but so is making your site easy to navigate.  It makes it easier for the ‘bots’ to categorize, index and list your site in its search results.

4. Blog
Having a blog is looked on favorably by search engines.  You don’t need to worry too much about your blog traffic on its own, but blogging on a regular basis about your business and its progress is a great way to not only personalize your company, but also to increase search traffic.

5. Business Reviews
Be sure to keep up to date on your facility’s reviews and comments on sites like Yelp.com and GetSatisfaction.com.  Prompt responses can be integral in turning an unhappy customer into a satisfied one, and these sites rank very highly for local search so having a complete profile will aid your search engine rankings.

Those are only 5 very basic tips to optimize your site for search engines.  Storitz will cover more tips in the coming weeks, including establishing self-storage facilities profiles on social networks, and listing your facilities on third party sites like Storitz.com.

 

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Seven Reasons College Students Need Self-Storage

7 Reasons Renting Self Storage Online is a must for College Students

Leaving for college is a huge step, and it is all too easy to forget the little details. In reality, it is impossible to take everything you own with you. College dorms are notoriously small with little storage. Choosing a third-party storage unit can solve much of the logistical headaches of handling your possessions, leaving you focused on your studies.

Totally affordable

There’s a reason that “poor college student” is a cliché.  There’s a reason the grocery store near campus sells Ramen noodles by the case.  Money can be tight when you’re a student.  But renting self storage online means that you can get the very best deal without haggling.  Awesome, right?

Ugh who likes talking on the phone

Judging from the angled down, furiously tapping postures around campuses, people are tweeting a lot more than they’re dialing.  The great thing about renting self storage online is that you do not have to talk to people on the phone which is kind of the worst, some time.  You can bet the folks at Storitz are hard at work figuring out how to rent self storage via SMS.

Compare

Would you buy a new car without researching it first?  I know people who don’t even buy an Apple without shopping around first.  And with millions of square feet of self storage in the U.S. it doesn’t make sense to rent self storage without making sure you’re getting the best deal.  Renting self storage online is the easiest way to do that.  No driving around and haggling.   Just comparing facilities side by side and completing your rental online while knowing that you’re not getting ripped off.

24 Hours a Day

College students have irregular schedules.  College students consider “getting up early” anytime they’re still serving eggs in the dining hall (which is all day on weekends!).  Suffice to say, college students may not be able to make it to a facility or call one during, you  know, business hours.  But the awesome thing about the internet is that IT’S ON ALL THE TIME.  So you can compare self storage deals and rent a storage unit online, Twenty Four Seven.  Your storage unit will be waiting for you ready for you to unload. It’s still probably a good idea to move in during daylight.

Get Deals

Self Storage Sites want you to get the best deal.  Storitz.com even lists all the available offers at every self storage facility on their site.  And YES many facilities even have special college student deals that you can get right on the site when you rent self storage online.

Multitask

You’ve got about 20 minutes before class starts.  You have to rent a storage unit, print your term paper, text your “bestie” about your plans for the night and actually get to class which is clear across campus.  Sucks!  But renting self storage online means that you can basically do all these things at once!  You definitely wouldn’t get that with a traditional self storage rental model, would you?  Nope.

Downsize

Are you sharing an apartment or moving into the fraternity or sorority house?  Where are you going to put your couch, bed or tables that won’t fit?  You decide to use your roomate’s couches and chairs instead of yours, but you just can’t get rid of yours?  You are attending college somewhere cold and of course there is no room in your closet to store your cold weather gear…Self-storage is your solution!

 

 

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Self-Storage Consumers’ Online Behavior

 

The number of customers renting self-storage online has been steadily increasing since 2010.  Today, as many as 50% of self-storage customers are acquired via the Internet.  This means that it is important for your self-storage business to have Internet exposure in order to take advantage of this large consumer base.

An important aspect of offering self-storage rentals online is being sure to provide the consumer with the information they are looking for to be comfortable completing a transaction.  Consumers want to know what they are buying before they spend money on something.  Therefore, it is important to provide the consumer with everything they need in order to complete the online rental.  Information about the particular unit they are renting is important, but there are other things that appeal to online consumers as well.  For instance, online rent payment offers the convenience of the Internet to the rent payment process for the consumer.

At the SSA Spring Conference in Washington D.C.Storitz hosted the Self-Storage Internet Council: Storage Talk.  Adrian Comstock, CEO of Storitz, asked our panel their thoughts about venture capital firms’ interest and activity in the self-storage industry.  Watch this video to see what we found and hear valuable insight from some of the self-storage industry’s foremost leaders in Internet technology.

 

WATCH VIDEOhttps://www.youtube.com/watch?v=f5nQqtDP9J0

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The Future of Venture Capital in Self-Storage

Venture capital firms have taken notice of the continuously growing self-storage industry.  So much in fact, that many venture capital groups have recently contributed funds to several self-storage start-up companies.   These companies include examples such as SpareFoot ($49.4 million in funding), MakeSpace ($10.1 million) and Boxbee ($7.3 million) [via Crunchbase.com].

The most common trend in venture capital contributions to the self-storage industry is the growing relationship between technology and self-storage.  The Internet is changing the way that customers rent self-storage.  Storage can now be rented through phones, tablets and computers from anywhere in the world.  These venture capital firms see an opportunity to invest in products in the self-storage industry that will grow in popularity as Internet technology continues to become more advanced.

At the SSA Spring Conference in National Harbor, Storitz hosted the Self-Storage Internet Council: Storage Talk.  Adrian Comstock, CEO of Storitz, asked our panel their thoughts about venture capital firms’ interest and activity in the self-storage industry.  Watch this video to see what we found and hear valuable insight from some of the self-storage industry’s foremost leaders in Internet technology.

 

WATCH VIDEO: https://www.youtube.com/watch?v=Ty4_2p93sPc

 

 

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Social Media Influence on Self-Storage

 

Social media has become a major way in which people use the Internet.  It has become a way for people to not only interact with one another in a variety of ways, but with businesses as well.  As a result, it has become increasingly important for businesses to engage their customers on social media in order to take advantage of a valuable marketing opportunity.

There are several different platforms and types of content that make-up a company’s social media presence. Facebook, Twitter, and YouTube are some of the biggest examples of social media platforms that can be used. Everything from educational articles posted on your business’s blog to instructional videos posted on the company YouTube page are considered forms of social media content. Potential customers can access this content and be instantly exposed to your company online. This can be a great way to secure new business.

At the SSA Spring Conference in Washington D.C., Storitz hosted the Self-Storage Internet Council: Storage TalkAdrian Comstock, CEO of Storitz, asked our panel how they have seen social media impact the self-storage industry. Watch this video to see what we found and hear valuable insight from some of the self-storage industry’s foremost leaders in Internet technology.

 

WATCH VIDEO: https://www.youtube.com/watch?v=eVigr5ppnk4

 

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Search Engine Algorithms and Self-Storage

 

Search engines are powerful tools that Internet users can use to find what they want on the Internet quickly.  These engines use an Internet user’s search keywords to compile a list of the most relevant websites to the user.  The most relevant websites appear on the top of the list, making it far more likely that the user will visit them.  Therefore, it is important to make your website as relevant as possible to users searching keywords in your industry.

Google is by far the most prominent of these search engines, as it is used for 67.6% of searches in the United States according to SearchEngineWatch.com.  So how do search engines like Google determine which pages are the most relevant?  There are a variety of ways to optimize a website for search engine results.  This concept, referred to as Search Engine Optimization (SEO), is important to increasing traffic to your business’s website.

At the SSA Spring Conference in National Harbor, Storitz hosted the Self-Storage Internet Council: Storage Talk.  Adrian Comstock, CEO of Storitz, asked our panel about the importance of search engines and what the future holds for search engines in the self-storage industry.  Watch this video to see what we found and hear valuable insight from some of the self-storage industry’s foremost leaders in Internet technology.

 

WATCH VIDEO: https://www.youtube.com/watch?v=1wqAVnlZtrA

 

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Storage Talk 3/12/15: Reaching Self-Storage Customers Online

 

The Internet has become an incredible way to reach the modern consumer.  There are constantly new platforms through which businesses can reach potential customers and vice versa.  Whether it be a website, social media platforms, or even user reviews, a customer is able to form their own opinion on any given company when doing a search online. The online consumer can go anywhere on the Internet to find the service they are looking for, and so it is important for a business to be able to convince the online consumer to use their service.

Self-storage units are increasingly being rented through online platforms. Customers are now able to locate self-storage facilities, research the company, and complete rental transactions all online.  A self-storage company greatly benefits from an established online presence, as it allows them to reach potential customers easily and effectively.  Being able to effectively reach self-storage consumers online is an important part of self-storage marketing today.

At the SSA Spring Conference in Washington D.C., Storitz hosted the Self-Storage Internet Council: Storage Talk.  Adrian Comstock, CEO of Storitz, asked our panel why the Internet is an important tool for reaching self-storage customers.  Watch this video to see what we found and hear valuable insight from some of the self-storage industry’s foremost leaders in Internet technology.

WATCH VIDEO: https://www.youtube.com/watch?v=mSJNfatIQLc

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Storage Talk 3/12/15: Mobile and Tablet Usage by Self-Storage Consumers

 

Internet companies are seeing an increasing number of their traffic coming from mobile and tablet devices.  These tools have created the utmost convenience for anyone anywhere to view, order, reserve and rent practically anything, anytime. Some of the leading self-storage websites get a large amount of their traffic from people using their mobile devices.

At the SSA Spring Conference in Washington D.C., Storitz hosted the Self-Storage Internet Council: Storage Talk.  Adrian Comstock, CEO of Storitz, asked our panel what trends they have seen in mobile and tablet usage in the self-storage industry.  Watch this video to see what we found and hear valuable insight from some of the self-storage industry’s foremost leaders in internet technology.

WATCH VIDEO: Mobile and Tablet Usage by Self-Storage Consumers

 

 

 

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Self-Storage Coachella: 5 Artists That Would Rock The Self-Storage Music World

 

It is that time of year again as concert-goers head out to Indio, California for the annual music festival, Coachella.  The all-weekend festival is dedicated to appreciating music and spending time with having fun with friends, old and new.  If only self-storage had a similar event, where bands dedicated to self-storage gathered for the weekend and played in appreciation to the self-storage industry.  Ok, maybe I’m crazy, but here are the self-storage acts (made-up from this year’s Coachella line-up) that I would be excited to go see:

 

1) Built to Fill (Built to Spill)

This indie rock group devotes their music to the art of utilizing every inch of space in storage units.  These five musicians out of Boise, Idaho can help you fit even your most precious item into storage and Keep It Like A Secret, their studio album.

 

 

2) Drive-up Like Jehu (Drive Like Jehu)


The post-hardcore and alternative rock style of this San Diego, California trio is dedicated to the convenience of loading your items into your unit directly from your vehicle.

 

 

3) Keys and Crates (Keys N Krates)


Unlock your taste for electronic music with this group out of Toronto, Canada.  These three young men are no strangers to keeping your biggest items (crates anyone?) with respect as evidenced by their 2013 single “Treat Me Right”.

 

 

4) Boxel Boys (Bixel Boys)


These Los Angeles, California natives think inside the box when it comes to storage and outside the box when it comes to their music.  Their popular hash-tag #boxlife captures their eclectic mix of the storage and dance music worlds.

 

 

5) AC/DC In Unit (AC/DC)


This all-time great rock ‘n’ roll band brings the power into your unit.  Hailing from Sydney, Australia, these rockers know that moving into self-storage can be messy business and will do Dirty Deeds Done Dirt Cheap for you.

 

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The First Self-Storage Internet Council: Self-Storage Talk

Have you ever wondered how Self-Storage is affected by the Internet?  Are you aware of the many opportunities and resources on the Internet that are available to the Self-Storage industry?

The first Self-Storage Internet Council: Self-Storage Talk is an informative way to learn about how the Internet can affect your Self-Storage business.  The event, moderated by Storitz CEO Adrian Comstock, will feature a panel of Self-Storage Internet industry leaders who will be discussing a variety of important topics.  This panel discussion will be followed by a Q&A session, during which anyone in attendance will be free to ask questions of some of the foremost experts on the subject.

The event is taking place on March 12, 2015 during the Self-Storage Association Spring Conference and Trade Show at the Gaylord National Hotel and Convention Center in Baltimore, Maryland.  Come by room Elk Grove 2 from 7am – 8am!  Admission is free and does not require registration.  Refreshments will be served.

http://www.storitz.com/self-storage-talk-March-2015#

 

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