Self-Storage Consumers’ Online Behavior

 

The number of customers renting self-storage online has been steadily increasing since 2010.  Today, as many as 50% of self-storage customers are acquired via the Internet.  This means that it is important for your self-storage business to have Internet exposure in order to take advantage of this large consumer base.

An important aspect of offering self-storage rentals online is being sure to provide the consumer with the information they are looking for to be comfortable completing a transaction.  Consumers want to know what they are buying before they spend money on something.  Therefore, it is important to provide the consumer with everything they need in order to complete the online rental.  Information about the particular unit they are renting is important, but there are other things that appeal to online consumers as well.  For instance, online rent payment offers the convenience of the Internet to the rent payment process for the consumer.

At the SSA Spring Conference in Washington D.C.Storitz hosted the Self-Storage Internet Council: Storage Talk.  Adrian Comstock, CEO of Storitz, asked our panel their thoughts about venture capital firms’ interest and activity in the self-storage industry.  Watch this video to see what we found and hear valuable insight from some of the self-storage industry’s foremost leaders in Internet technology.

 

WATCH VIDEOhttps://www.youtube.com/watch?v=f5nQqtDP9J0

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The Future of Venture Capital in Self-Storage

Venture capital firms have taken notice of the continuously growing self-storage industry.  So much in fact, that many venture capital groups have recently contributed funds to several self-storage start-up companies.   These companies include examples such as SpareFoot ($49.4 million in funding), MakeSpace ($10.1 million) and Boxbee ($7.3 million) [via Crunchbase.com].

The most common trend in venture capital contributions to the self-storage industry is the growing relationship between technology and self-storage.  The Internet is changing the way that customers rent self-storage.  Storage can now be rented through phones, tablets and computers from anywhere in the world.  These venture capital firms see an opportunity to invest in products in the self-storage industry that will grow in popularity as Internet technology continues to become more advanced.

At the SSA Spring Conference in National Harbor, Storitz hosted the Self-Storage Internet Council: Storage Talk.  Adrian Comstock, CEO of Storitz, asked our panel their thoughts about venture capital firms’ interest and activity in the self-storage industry.  Watch this video to see what we found and hear valuable insight from some of the self-storage industry’s foremost leaders in Internet technology.

 

WATCH VIDEO: https://www.youtube.com/watch?v=Ty4_2p93sPc

 

 

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Social Media Influence on Self-Storage

 

Social media has become a major way in which people use the Internet.  It has become a way for people to not only interact with one another in a variety of ways, but with businesses as well.  As a result, it has become increasingly important for businesses to engage their customers on social media in order to take advantage of a valuable marketing opportunity.

There are several different platforms and types of content that make-up a company’s social media presence. Facebook, Twitter, and YouTube are some of the biggest examples of social media platforms that can be used. Everything from educational articles posted on your business’s blog to instructional videos posted on the company YouTube page are considered forms of social media content. Potential customers can access this content and be instantly exposed to your company online. This can be a great way to secure new business.

At the SSA Spring Conference in Washington D.C., Storitz hosted the Self-Storage Internet Council: Storage TalkAdrian Comstock, CEO of Storitz, asked our panel how they have seen social media impact the self-storage industry. Watch this video to see what we found and hear valuable insight from some of the self-storage industry’s foremost leaders in Internet technology.

 

WATCH VIDEO: https://www.youtube.com/watch?v=eVigr5ppnk4

 

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Search Engine Algorithms and Self-Storage

 

Search engines are powerful tools that Internet users can use to find what they want on the Internet quickly.  These engines use an Internet user’s search keywords to compile a list of the most relevant websites to the user.  The most relevant websites appear on the top of the list, making it far more likely that the user will visit them.  Therefore, it is important to make your website as relevant as possible to users searching keywords in your industry.

Google is by far the most prominent of these search engines, as it is used for 67.6% of searches in the United States according to SearchEngineWatch.com.  So how do search engines like Google determine which pages are the most relevant?  There are a variety of ways to optimize a website for search engine results.  This concept, referred to as Search Engine Optimization (SEO), is important to increasing traffic to your business’s website.

At the SSA Spring Conference in National Harbor, Storitz hosted the Self-Storage Internet Council: Storage Talk.  Adrian Comstock, CEO of Storitz, asked our panel about the importance of search engines and what the future holds for search engines in the self-storage industry.  Watch this video to see what we found and hear valuable insight from some of the self-storage industry’s foremost leaders in Internet technology.

 

WATCH VIDEO: https://www.youtube.com/watch?v=1wqAVnlZtrA

 

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Storage Talk 3/12/15: Reaching Self-Storage Customers Online

 

The Internet has become an incredible way to reach the modern consumer.  There are constantly new platforms through which businesses can reach potential customers and vice versa.  Whether it be a website, social media platforms, or even user reviews, a customer is able to form their own opinion on any given company when doing a search online. The online consumer can go anywhere on the Internet to find the service they are looking for, and so it is important for a business to be able to convince the online consumer to use their service.

Self-storage units are increasingly being rented through online platforms. Customers are now able to locate self-storage facilities, research the company, and complete rental transactions all online.  A self-storage company greatly benefits from an established online presence, as it allows them to reach potential customers easily and effectively.  Being able to effectively reach self-storage consumers online is an important part of self-storage marketing today.

At the SSA Spring Conference in Washington D.C., Storitz hosted the Self-Storage Internet Council: Storage Talk.  Adrian Comstock, CEO of Storitz, asked our panel why the Internet is an important tool for reaching self-storage customers.  Watch this video to see what we found and hear valuable insight from some of the self-storage industry’s foremost leaders in Internet technology.

WATCH VIDEO: https://www.youtube.com/watch?v=mSJNfatIQLc

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Storage Talk 3/12/15: Mobile and Tablet Usage by Self-Storage Consumers

 

Internet companies are seeing an increasing number of their traffic coming from mobile and tablet devices.  These tools have created the utmost convenience for anyone anywhere to view, order, reserve and rent practically anything, anytime. Some of the leading self-storage websites get a large amount of their traffic from people using their mobile devices.

At the SSA Spring Conference in Washington D.C., Storitz hosted the Self-Storage Internet Council: Storage Talk.  Adrian Comstock, CEO of Storitz, asked our panel what trends they have seen in mobile and tablet usage in the self-storage industry.  Watch this video to see what we found and hear valuable insight from some of the self-storage industry’s foremost leaders in internet technology.

WATCH VIDEO: Mobile and Tablet Usage by Self-Storage Consumers

 

 

 

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Self-Storage Coachella: 5 Artists That Would Rock The Self-Storage Music World

 

It is that time of year again as concert-goers head out to Indio, California for the annual music festival, Coachella.  The all-weekend festival is dedicated to appreciating music and spending time with having fun with friends, old and new.  If only self-storage had a similar event, where bands dedicated to self-storage gathered for the weekend and played in appreciation to the self-storage industry.  Ok, maybe I’m crazy, but here are the self-storage acts (made-up from this year’s Coachella line-up) that I would be excited to go see:

 

1) Built to Fill (Built to Spill)

This indie rock group devotes their music to the art of utilizing every inch of space in storage units.  These five musicians out of Boise, Idaho can help you fit even your most precious item into storage and Keep It Like A Secret, their studio album.

 

 

2) Drive-up Like Jehu (Drive Like Jehu)


The post-hardcore and alternative rock style of this San Diego, California trio is dedicated to the convenience of loading your items into your unit directly from your vehicle.

 

 

3) Keys and Crates (Keys N Krates)


Unlock your taste for electronic music with this group out of Toronto, Canada.  These three young men are no strangers to keeping your biggest items (crates anyone?) with respect as evidenced by their 2013 single “Treat Me Right”.

 

 

4) Boxel Boys (Bixel Boys)


These Los Angeles, California natives think inside the box when it comes to storage and outside the box when it comes to their music.  Their popular hash-tag #boxlife captures their eclectic mix of the storage and dance music worlds.

 

 

5) AC/DC In Unit (AC/DC)


This all-time great rock ‘n’ roll band brings the power into your unit.  Hailing from Sydney, Australia, these rockers know that moving into self-storage can be messy business and will do Dirty Deeds Done Dirt Cheap for you.

 

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The First Self-Storage Internet Council: Self-Storage Talk

Have you ever wondered how Self-Storage is affected by the Internet?  Are you aware of the many opportunities and resources on the Internet that are available to the Self-Storage industry?

The first Self-Storage Internet Council: Self-Storage Talk is an informative way to learn about how the Internet can affect your Self-Storage business.  The event, moderated by Storitz CEO Adrian Comstock, will feature a panel of Self-Storage Internet industry leaders who will be discussing a variety of important topics.  This panel discussion will be followed by a Q&A session, during which anyone in attendance will be free to ask questions of some of the foremost experts on the subject.

The event is taking place on March 12, 2015 during the Self-Storage Association Spring Conference and Trade Show at the Gaylord National Hotel and Convention Center in Baltimore, Maryland.  Come by room Elk Grove 2 from 7am – 8am!  Admission is free and does not require registration.  Refreshments will be served.

http://www.storitz.com/self-storage-talk-March-2015#

 

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What is the Perfect Storage Unit?

 

If the self-storage industry has taught me anything, it’s that every tenant is different.  Each person has a unique personality, storage need, or quirk that makes every storage rental unlike the any before.  In helping these prospective tenants find the unit that best fits their needs, I have begun to wonder a simple question: Is there a “perfect” storage unit?  And if there is, what qualities make this so-called “perfect” unit so special?

My perfect storage unit is a drive-up unit in sunny Los Angeles (maybe Santa Monica, at the beach?).  If I am going to work up a sweat lifting my belongings to and from the facility, I want to do it while I’m outside in the beautiful southern California air.  A nice breeze would be a great way to get a refreshing cool down in the middle of a long move.

 

(My stuff would look great here.)

 

The position of the unit in the row of drive-ups would also be important.  My perfect unit is located in the middle of the most accessible and visible row.  I imagine this would be the first row, closest to the management office.  I would feel abundantly confidant that my belongings were secure in plain sight of the office.  Also, being in the first row would make getting from the office to the unit a snap.  I would not want to be the first unit in the row, as I would want to avoid being the road of others while they are trying to move.  However, being at the end of the row would make my unit the furthest away and more work to get to every time I want to access it.  The middle would guarantee me the space to access my unit without having to worry about getting in the way.

 

(Just right.)

 

As for the size of my perfect unit, I think a 10×10 would be best for me.   The reason?  I can’t imagine having more stuff to put into storage than would fit in a 10×10.  I can’t keep track of all of my stuff now!  I don’t think I could navigate through a bigger unit full of my stuff and ever hope to find anything that I needed.  Perhaps one day this will change, but today, I’m going with the 10×10.

I would obviously want all of the highest amenities I could imagine.  Climate control, camera surveillance, individual alarm, and gated access to the property would be the extra details that made my perfect unit stand out from others.  It would also be accessible 24/7 and not be subjected to gate hours or holiday closings.

I realize that my interpretation of the “perfect” unit probably isn’t the same as others’.  I think that’s great and would love to hear about what qualities would make a storage unit perfect for you!  Feel free to comment or tweet @Storitzdotcom to discuss.  I am always interested in new ideas.

 

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Self-Storage in the Future

We were having a discussion at Storitz the other day about the future and what amazing changes may occur over the coming years.  We all had several ideas of amazing possibilities the future could hold.  That conversation began to have me thinking about the self-storage industry.  What could the future hold for the self-storage industry?  I began to think of all the many revolutionary innovations that could change the landscape of self-storage forever.

With real estate being a finite commodity, perhaps we will begin to build storage units that float in the sky.  Instead of storage rentals at a facility in Atlanta, Storitz could provide rentals at facilities OVER Atlanta.  Tenants would need to bring their belongings to the facility in their flying car or maybe rent a hover truck, which will have replaced conventional automobiles in the future.

Maybe we will be able to put self-storage in outer space.  Instead of Storitz offering to do rentals and reservations in areas like Chicago or Dallas, we would offer to book units available at storage sites on the moon!  I can already picture a beautiful facility on the moon, with promotional options for free moving rocket rentals.  The units would need to be inside the facility in order to take advantage of artificial gravity and climate control systems that would protect tenant’s belongings from the inhabitable conditions of outer space.

Does anyone else remember in Star Trek, when Captain Kirk could teleport aboard the Starship Enterprise?  Forget “Beam me up, Scotty!”  In the future, I see tenants transporting their belongings to and from their unit with a teleporter.  No more need to spend all day lifting heavy boxes and driving back and forth.  Customers could simply rent a unit, and teleport their belongings directly inside.

(Teleportation, as seen in Star Trek.)

Perhaps technology will become so advanced that tenants’ belongings can be saved into data on computers.  Imagine a device that could take objects from the real world into the digital world.  I see it being a lot like the hit movie Tron, where young software engineer Kevin Flynn is pulled into the digital world of an evil computer game.  The experimental lazer that pulls Flynn into the computer world could work equally well to pull storage into the digital world and save belongings in a way that would not even require a unit.  However, Flynn has to battle in a video game world in order escape the computer.  If tenants’ belongings are going to be stored in this manner, they will need to be able to get them out whenever they want.  Scientists of the future will need to make sure this is possible and that no evil computers attempt to hold belongings in the digital world forever.

(The lazer process from Tron that brings objects from the material world into the digital world.)

Who really knows what the future will hold?  There will be so many inventions that develop so rapidly, that no one can truly predict what might happen.  In any case, what do YOU think the future could hold for the self-storage industry?

 

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